Because feminists do wear pink
(and lovely glittery colours).

And when you buy a Wear and Resist feminist necklace you are helping out another girl or woman. 

£2 from the sale of every feminist necklace and brooch goes to support Young Women's Trust, who are helping young women aged 18-30 in England and Wales struggling to live on low or no pay, to get into work that is right for them. #womenhelpingwomen