Wear and Resist was started by me, Sarah Day, in early 2017. Having grown up in both the US and UK, the political events of 2016 affected me strongly. I wanted to find a way to channel my frustration and rage into a creative endeavor that would raise money for charities working to promote women’s equality and protect women’s rights, which I saw being eroded by Trump’s policies and the growing right-wing movement in the UK.  

I have always had a love of eye-catching jewellery, but all of a sudden I felt the need to wear something that made a real statement; something that would speak to other women. Inspired by the jewellery worn by suffragists and suffragettes, I wanted to create pieces that would demonstrate an allegiance to this suddenly urgent feminist cause.

The word Resist was soon joined by Nasty and then Persist – in reference to the derogatory comments made about Elizabeth Warren – ‘Nevertheless she Persisted’ – that then became a feminist rallying cry. Repeal necklaces raised money for ARC in the lead up to the Irish Referendum on Abortion, and Feiminí was designed in collaboration with Irish Gaelic speakers reflecting this growing feminist movement in Ireland.  

Wear and Resist has grown word by word and colour by glittery colour. Each item is designed by and hand-made by me in my Oxfordshire studio. My daughter Eliza is my model you might have met her at the briliant Primadonna Festival.


At the moment Wear and Resist supports ten charities that support women, with £2 from each word going to the relevant charity. Wear and Resist has a growing following on social media and I amconstantly updating the Persisterhood gallery. 

Recent collaborations have included a Power necklace with Mary Beard to celebrate her book, Women & Power,

and a Difficult Woman necklace for Helen Lewis.

Helen wore a Repeal necklace on the Andrew Marr show before the referendum and caused a huge spike in sales and raised a lot of money for ARC.  A Repealed the 8th is now available!


After Lady Hale delivered the UK’s Supreme Court ruling, I designed a Lady Hale spider brooch, which was a hugely popular Christmas gift, raising a great deal of money for Microloan Foundation.


When I'm not making necklaces you’ll find me writing. My books have been long-listed for several major novel prizes. Having always had a deep interest in both writing and art, (I also has an MFA in painting) I have a passion for the aesthetic appeal of fonts, and the feminist use of text in art by artists including Barbara Kruger.

My ideal art collection (which I am constantly perfecting in my mind) would consist entirely of text-based works and would definitely include this neon piece by Tracy Emin