About Wear and Resist

Wear and Resist was started by me, Sarah Day, in early 2017.

Having grown up in both the US and UK, the political events of 2016 affected me strongly. I wanted to find a way to channel my frustration and rage into a creative endeavour that would raise money for charities working to promote women’s equality and protect women’s rights, which I saw being eroded by Trump’s policies and the growing right-wing movement in the UK.  

I have always had a love of eye-catching jewellery, but all of a sudden I felt the need to wear something around my neck that made a real statement; something that would speak to other women. Inspired by the jewellery worn by suffragists and suffragettes, I wanted to create pieces that would demonstrate an allegiance to this suddenly urgent feminist cause.

Sarah Day founder of Wear and Resist and her daughter and model Eliza at the Women's March in 2017.

Women's March, London 2017

Eliza and I went on a very crowded bus to London. I had my first prototype small Resist necklace in my pocket and was already desperate to get them made. The march and Eliza's passion for the cause removed any doubts I had that I could 'do this thing'! 

From resisting to persisting

PERSIST – The Collection

Join the Persisterhood with a necklace, brooch or statement hoops.  ‘Nevertheless she persisted... 

The word Resist was soon joined by Nasty and then Persist

– in reference to the derogatory comments made about Elizabeth Warren – ‘Nevertheless she Persisted’ – that then became a feminist rallying cry. I made Repeal necklaces and raised money for ARC in the lead up to the Irish Referendum on Abortion, and Feiminí was designed in collaboration with Irish Gaelic speakers reflecting this growing feminist movement in Ireland. Wear and Resist has grown word by word and colour by glittery colour. Each item is designed by and hand-made by me in my Oxfordshire studio. My daughter Eliza is my model and inspiration to keep going. She is also an expert chain maker! 

Sarah Day and her daughter, Eliza, at the first Primadonna Festival in 2019 with their Wear and Resist jewellery stall.

Primadonna Festival 2019

This was such a turning point for Wear and Resist and my own writing. I met so many wonderful women there and it gave me the confidence boost I needed to grow the business. 

The seven charities that Wear and Resist supports

Supporting charities that support women.

Wear and Resist supports a range of women's charities giving £2 from each design associated with them. 

View charities


POWER in collaboration with Mary Beard

Designed in collaboration with Mary Beard to celebrate first the hardback, and then the... 

DIFFICULT WOMAN – collaboration with Helen Lewis

'The difficult woman is not rude, petty or mean. she is simply... 

Power statement earrings designed by Sarah Day in collaboration with Mary Beard for her book Women & Power.

Collaborations have included a Power design with Mary Beard to celebrate her book, Women & Power and Difficult Woman designs for Helen Lewis's book. 

All Hail Lady Hale!

Lady Hale delivering her verdict wearing the famous spider brooch.

After Lady Hale delivered the UK’s Supreme Court ruling I designed the All Hail Lady Hale Spider Brooch with £2 going to Women for Refugee Women. 

When I'm not designing or making jewellery

You’ll find me writing in my wonderful oak summerhouse built by my husband (any writers in search of a beautiful writing space get in touch!) My books have been longlisted for several major novel prizes. Having always had a deep interest in both writing and art, (I also has an MFA in painting and worked at Sotheby's auction house for many years) I have a passion for the aesthetic appeal of fonts, and the use of text in art. 

My ideal art collection (which I am constantly perfecting in my mind) would consist entirely of text-based works and would definitely include the neon piece below by Tracy Emin

I didn't know how to run a jewellery business before I started. I just didn't give myself time to think and did what I loved doing. I simply followed my own creative urges. I think this might be the only path to take if you want to love your job as much as I do! 

Keep persisting, 


Sarah Day's writing studio designed by her husband Matt of Matthew Day Design.
Be Brave by Tracey Emin